The E-List: Madalyn of Styled by Madalyn Joy
My name is Madalyn and I am the fashion designer behind Madalyn Joy Lingerie and Designs and the blogger behind Styled By Madalyn Joy. As clichéd as it sounds, fashion is my passion and I am here to share what it means to be a fashion designer and blogger! So in collaboration with Elsewhere Magazine, I am revealing how I got started in fashion and found my niche, my design and blogging process, and why I combined fashion design and blogging!
How did you get started in fashion?
I grew up in a very active family and was constantly trying different sports. I even went through a tomboy phase and had short hair like a boy. Definitely was not a good look for me! Therefore, I had a rather late introduction to the fashion industry and didn’t get my hands on my first copy of Vogue until I was 12 years old. I remember flipping through the glossy pages of the editorial spreads thinking, “Wow! This is a magical world that I want to be a part of!” I like to think my fate was sealed ever since then!
I took private sewing lessons all through high school and my sewing instructor was the one who showed me being a fashion designer was an actual career, not just a hobby. I was accepted to my dream school, Parsons The New School for Design, but just could not afford the high cost of attending a private art school and the high cost of living in New York City. I decided the University of Wisconsin-Madison would combine the best of both: a true college experience and fashion design school. I had so many amazing opportunities that I don’t think I would have had anywhere else. It truly shaped me into the person and designer I am today!
What is your niche and how did you find it?
I found my niche by complete accident! It was my Junior year of college and I found this amazing black lace from Mood. I was planning to create an evening gown inspired by Beyonce with it and as I was draping on the dress form I thought, “Hmmm maybe this would look better as a dramatic floor length robe!?” Essentially, that was the birth of the Valentina robe that has become everyone’s favorite look from Madalyn Joy Lingerie.
My niche is bespoke lingerie. Bespoke lingerie is lingerie that is custom, one of a kind, and made to specifically fit the client. It is the haute couture of the lingerie industry! I create collections and samples so potential clients can see options and try looks on. Most clients find inspirational images and in return I will design a look that combines everything they want. That way it is truly one of a kind and no one else has it!
What does your design and blogging process look like?
The majority of my design process is design problem solving. I do start with inspirational images and Pinterest boards and sketches but once I have the general idea and concept, I am problem solving to see how all the pieces will fit together and how to make the design look its very best. I design, pattern, and sew everything myself so there are a lot of design decisions that need to be made along the way. If I make one mistake early on in the process, it can dramatically affect the process later on and ultimately the final product. I spend a lot of time thinking and analyzing the design before I actually start working on it.
I would definitely say the same goes with my blogging process in the way that I spend a lot of time problem solving and analyzing before the photo shoot even takes place. Finding a venue is probably the most difficult aspect because the location has to complement the designs that are being featured. It is important that the venue and design work together harmoniously and don’t detract from one another.
Why did you combine fashion design and blogging?
I started my blog, Styled By Madalyn Joy, in an effort to keep designing and as a way to promote my designs. It is difficult trying to design when there are no deadlines so essentially I create my own deadlines with the blog! The blog keeps me designing and thinking about new ways to style and photograph old designs as well.
Why do you think building a community and collaborating are so important?
One of the things I love the most about the fashion industry is the endless opportunity to collaborate with other creative people. The industry is comprised of designers, stylists, models, photographers, editors, bloggers, and many more! I love working with creative and talented people because they inspire me to be better and work harder at honing my craft.
Also, it is so important to build a community of other people in your profession for support and feedback. It really is so beneficial to receive feedback and criticism from others so you know how to improve and make your work better. It also is exciting when you have been following along on someone’s journey because when the big, exciting moments happen, they feel that much more special because you were there when they started and watched them grow.
A huge thank you to the talented and beautiful Emma for reaching out and wanting to collaborate! It just goes to show that one small email can open up a world of opportunities!