Beauty Brands: Who Owns What?


Beauty Brands: Who Owns What? | Elsewhere Magazine Beauty brands are one of those things that we can recall at the drop of a hat. That Tattoo Liner everyone is raving about? Kat von D. The foundation that Kim Kardashian swears by? Giorgio Armani Luminous Silk. Which brand is the ultimate in brow products? Anastasia Beverly Hills. Any questions?

It's safe to say that we know our beauty brands. But have you ever stopped to think about who actually owns these brands? Have you ever wondered what the difference was between L'Oreal and Maybelline? Were you just as intrigued as we were about the drama surrounding Kylie Jenner and ColourPop? Side note: It turns out that they aren't owned by the same company, but are produced in the same factory.

We were interested enough to do some investigating. We decided to find out which beauty conglomerates owned which beauty brands - and what that means for you as a consumer.

L'Oreal Group

L'Oreal Group is hands-down one of the biggest conglomerates on this list. The interesting thing to note about L'Oreal is that they produce both L'Oreal Paris and Maybelline New York, which are two brands that often act as though they are competing. Another area where they seem to produce competing products: haircare. They own the likes of Matrix, Pureology, Mizani and Redken which are all sold at a similar price point. So, the next time that you can't decide if you should get a L'Oreal mascara or a Maybelline version, know that they are owned by the same company and are probably pretty similar.

  • Clarisonic
  • Drakkar Noir
  • EM Michelle Phan
  • Essie
  • Garnier
  • Giorgio Armani
  • Kérastase
  • Kiehl's
  • L'Oreal Paris
  • L'Oreal Professional
  • La Roche-Posay
  • Lancôme
  • Matrix
  • Maybelline New York
  • Mizani
  • NYX
  • Pureology
  • Redken
  • Shu Uemura
  • The Body Shop
  • Urban Decay
  • Victor & Rolf Parfum
  • Yves Saint Laurent Beaute

Estée Lauder Companies

Estée Lauder Companies joins L'Oreal as one of the giants on this list. They have been around since 1946, and have developed a stunning portfolio along the way. As you can tell by this list, Estée Lauder brands tend to be a little more luxe. Although their cosmetics brands come in at a similar price point, they cater to different audiences.

  • Aerin
  • Aveda
  • Bobbi Brown
  • Bumble and Bumble
  • Clinique
  • Estée Lauder
  • GlamGlow
  • Jo Malone
  • La Mer
  • MAC Cosmetics
  • Michael Kors
  • Origins
  • Smashbox
  • Tom Ford Beauty
  • Tory Burch

LVMH Group

LVMH is known as the owner of big luxury fashion brands such as Louis Vuitton, Dior and Givenchy, but they also have their hands in a number of beauty brands. It's safe to say that LVMH has a handle on the professional and luxury brand department - particularly with their acquisition of Sephora.

  • Benefit
  • Christian Dior
  • Fresh
  • Guerlain
  • Make Up For Ever
  • Ole Henrickson
  • Sephora

Group Shiseido

Shiseido, while a major player in the Asian market - also has select luxury brands in the United States. They own some of our favorite brands, including NARS and Laura Mercier. One differentiating fact about Shiseido's brands is their quality of ingredients.

  • Bare Minerals
  • Clé de Peau
  • Laura Mercier
  • Joico
  • NARS
  • Serge Lutens
  • Shiseido


Coty recently merged with Proctor & Gamble, so some of the brands listed here (like Wella, CoverGirl and Pantene) are fairly new additions. The company has a fairly differentiated portfolio, meaning that it doesn't produce brands that compete with each other very often.

  • Aussie
  • Clairol
  • CoverGirl
  • Gillette
  • Gucci
  • Head & Shoulders
  • Herbal Essences
  • Max Factor
  • Olay
  • Old Spice
  • OPI
  • Pantene
  • Philosophy
  • Rimmel
  • Sally Hansen
  • Sebastian Professional
  • Secret
  • SK-II
  • Vidal Sassoon
  • Wella

Johnson & Johnson

Johnson & Johnson is as well-known of a name as Proctor & Gamble in the beauty industry, and they make some of the most notable body and face products in the business. One standout thing to mention here is that they produce both Neutrogena and Clean & Clear, two big-name brands with affordable skincare targeted at acne-prone teenagers. Aveeno and Lubriderm also have a similar target market as wholesome moisturizing products.

  • Aveeno
  • Clean & Clear
  • Lubriderm
  • Neutrogena
  • RoC
  • Rogaine


Kendo is by far the youngest company on this list of beauty brands. As such, they also produce some of the most innovative and trendy beauty brands on the market, including Kat von D Beauty and Bite Beauty. While these brands all compete in the same arena (mainly Sephora), their customers have very different aesthetics which keeps them from competing.

  • Ole Henrickson
  • Bite Beauty
  • Kat von D
  • Marc Jacobs Beauty
  • Formula X