Anastasia Beverly Hills Brow Wiz vs. L'Oreal Brow Stylist Definer


brow products, Anastasia Brow Wiz pencil and L'Oreal Brow Stylist Definer | I am obsessed with makeup. You might know this about me from reading this blog, or you might know this because you personally know me and know that I won't stop blathering on about it in day to day conversation. Because of this obsession I get asked about makeup - a lot. The number one thing I'm asked about: brows. How does one make them look natural? What color would be best for me? What product should I buy?

I've always been a die-hard fan of the Anastasia Brow Wiz. I'd spend the $21 a tube because I felt like it was worth it to make my eyebrows look just the way I wanted them to. I have generally sparse brows that need a lot of work to look defined or full, so the extra money felt justified. However, when I saw that L'Oreal had brought out a product that looked very  similar I figured I'd give it a shot.


This one is simple. The Anastasia Brow Wiz costs $21. L'Oreal's Brow Stylist Definer? $9.

Winner: L'Oreal Brow Stylist Definer



The formulas of these products feel pretty much the same to me. I've tried a lot of other brow products that have such waxy formulas that they pull out eyebrow hairs when you're trying to apply them (excuse me, that's the opposite of what I'm trying to accomplish). Both of these formulas are creamy, but long lasting. They go on with smooth strokes, have a matte finish and actually mimic the look of brow hairs. According to Sephora's website, the Anastasia version claims to have Vitamin E and plant oils that are better for your skin. I just don't see much of a difference.

Winner: Tie


Color Selection

This is another category with a  clear winner - and the only category in which I find fault with L'Oreal's Brow Stylist Definer. The Anastasia Brow Wiz comes in 9 shades, making it so easy to find a shade that exactly matches your brows, while L'Oreal's version only comes in three. Luckily, I found a shade in the Brow Stylist Definer that matches my brows (almost) as well as Anastasia's Medium Brown. L'Oreal's shades are a bit on the warmer-toned side as well - definitely something to keep in mind when purchasing.

Winner: Anastasia Beverly Hills Brow Wiz



The applicator and packaging of these two products is very similar, as you can probably tell by the photos above. The way the Anastasia Brow Wiz applied was one of the main reasons I liked the product, so when I saw that the L'Oreal Brow Stylist Definer had a tiny pencil nib as well (and came with a spooly brush on the flip side - just like Anastasia) I was sold. The small nib allows you to carefully draw in tiny hair-like strokes and keep your brows natural but defined. While the photos above make the two products look as if they're different sizes, they're actually exactly the same size.

Winner: Tie