The beauty industry is booming. You want to get in on the action and switch up your routine, but don't know where to begin - or don't want to invest in the time it takes to truly understand which products are the best for you.

In your ideal world - the perfect products would fall out of the sky. The newest, personalized products would arrive at your doorstep without any work on your end. You'd never have a bad makeup day again.

That's where I come in.

Listen - makeup ain't easy. I'm not the queen of winged liner, I haven't mastered a cut crease and I don't wear lipstick 97% of the time. When it comes to technique I'm nowhere near the top of the pack.

What I do know? Products. I've tried hundreds (yeah, you heard me) of beauty products and I can give you a personalized recommendation on the spot that I know will change the way you think about makeup. It might even just change your life.


Game changer

one product, one time

You don't need a a play-by-play on how to create a smoky eye or how to blend out your contour. You just need one recommendation to up your beauty game. Luckily for you, I'm your one-stop shop. Whether you need a new foundation, a non-streaky blush or the perfect red lipstick that won't transfer when you're getting frisky, I've got you.

beauty beginner

12 piece starter kit

Getting into makeup is h.a.r.d. You have to get to know so many different brands, formulas and techniques - I'm feeling overwhelmed just thinking about it. Don't worry - I'm setting you up with everything you need for a full face of makeup, whether you choose to go full-glam or rock a "no makeup makeup" look.

product junkie

3-5 new products, 4x a year

You're the girl who's addicted to YouTube videos, beauty magazines and listening to Fat Mascara. You don't need me to tell you what just hit the market, which products are over-hyped and which are worth your money. But you don't exactly have the time to pick up the latest products when they hit the shelves. Surprise! I'm here to help.