Twice a year, the City That Never Sleeps becomes a mecca for fashion lovers around the world. Designers gather to display their seasonal collections that they’ve spent months creating for what feels like a hot second (10-15 minutes). Models grace the catwalk in these show-stopping garments, while photographers, celebrities and influencers congregate to form audiences that come fully prepared to be dazzled.
As an influencer and New York City resident, I decided to give my first New York Fashion Week (NYFW) a chance a few weeks back. Since I work full-time, I could only attend events and shows during the weekend. Two days might seem like nothing, but you’d be surprised at how much energy, determination, and preparation goes into ensuring your NYFW experience goes off without a hitch.
Today, I’m here to offer a few tips on how to attend and survive your first NYFW. Here is the Blogger’s Survival Guide to New York Fashion Week:
Locating Press Contacts
First things first: NYFW shows don’t just drop in your lap. It takes reaching out and building contacts to earn yourself an RSVP confirmation. Go to designers’ websites or LinkedIn and search for PR contacts who help coordinate the attendance process. With a little digging and some light persistence, you’ll be well on your way to your first show.
**Bonus points if you have fellow blogger friends attending as well. I can’t tell you how many contacts I received due to their willingness to help and share information. In the end, we’re all in this together, right?
Although some venues provide refreshments, it can’t hurt to bring your own. Coffee, water or whatever tickles your fancy, can provide you with that extra dose of fuel needed to get through your litany of events. Small snacks are also advisable. I learned the hard way.
The Early Bird Gets the Worm
I cannot stress ENOUGH how important it is to arrive for shows on time. Typically, shows begin a half hour later than their scheduled start time, but don’t let that fool you into thinking you can get inside a gallery last minute every time. For my last show, a few of my friends and I made the mistake of lingering in the lounge area for too long. As soon as we got to the front of the line, security told us the show was at capacity, so we had to watch it on the big screen outside the gallery. I know standing for lengthy periods of time is the worst, but if you want to experience those 10-15 minutes of sartorial glory, you’ll take it in stride.