Fashion, baby. It’s a world that has been glamorized by Hollywood, magazines and social media, but above all it is a business with conventions and a deep history of tradition. In this series, The F-Word”, Elsewhere Magazine will lay out the facts surrounding the industry, define the terms that are typically thrown around without any context and start a conversation about what specific collections and influencers mean in the industry and to outsiders like us.
As a fashion girl you already know the basics about Fashion Month: there are four main Fashion Weeks (New York, London, Milan and Paris), designers spend months preparing for these shows and who sits in the front row matters. But how are the fashion weeks different? Which brands are the hallmarks of each city and what is the vibe of each location? We’ve broken it all down for you, so you’ll know exactly what to expect come Autumn/Winter 2017 Fashion Month.
New York Fashion Week
New York Fashion Week is distinctly American. It is home to such iconic designers as Jason Wu, Zac Posen, Joseph Altuzarra and Ralph Lauren. There is something chic about New York Fashion Week, something clean and fresh in every collection. New York Fashion week brings together innovative designers who have an interest in revamping the classics and making them all their own.
Here’s which collections you’re going to want to watch:
Adam Selman – You can bet you’ll see something extraordinary from Adam Selman. He is known for revolutionary, individual ideas that break the mold and are not confined by any rules or tradition.
Thakoon – Known as the winner of the CFDA Fashion Fund, and the semi-star of The September Issue, Thakoon’s collections are always classic, with wearable innovation.
Zero + Maria Cornejo – Maria Cornejo is a fashion goddess. Though not a part of a major fashion house, her minimal meets downtown label holds its own on the New York Fashion Week schedule.
London Fashion Week
London has always been a hotbed for creative fashion (just look up London fashion in the ’60s), but this label holds true even today. Designers don’t play it safe during London Fashion Week. It’s not that they’re bringing fashion to the runway that isn’t wearable – it’s just unlike anything you’ve seen before.
Who to watch:
Peter Pilotto – Every Peter Pilotto collection is full of thought and glorious intention. Exquisitely embellished and full of color and pattern, Peter’s looks turn every head.
Mary Katrantzou – The queen of pattern herself, Mary Katrantzou brings it every season. Look to her for your pattern-mixing inspiration!
TOPSHOP UNIQUE – If you’re looking for your “It-Girl” fix, Topshop won’t let you down. Expect Kendall Jenner, Bella Hadid and potentially Cara Delevingne to stomp this runway.
Milan Fashion Week
Milan is the hub for luxurious fashion. Think Dolce & Gabbana, Gucci and Versace. Each of these legendary fashion houses churns out luxe, over-the-top collections every season. Each collection tops the last, and we can’t wait to see what Milan brings to the table this year.
Keep your eye on:
Moschino – Known for extreme collections like the Barbie-themed show and the McDonalds themed collection of the past, Moschino always taps into pop culture. Could there be some political commentary in our future?
Bottega Veneta – One of our favorites from last season, Bottega Veneta brings it season after season. We live for their wearable take on modern fashion, with a downtown edge.
Versace – Two words: sex appeal. Versace knows how to turn up the turn-on factor, enlisting big names like Karlie Kloss and Gigi Hadid to work their show-stopping gowns.
Paris Fashion Week
Paris is about no-holds-barred experimentation. While known as the city of love, it is also the birthplace of couture. What we’re trying to say is, you’ll love everything that comes down the runway in Paris.
Here’s your shortlist:
Saint Laurent – Though Hedi Slimane is no longer at the helm, we’re looking to Saint Laurent to give us our dose of grunge/street.
Chloe – Chloe is the bohemian street style star’s go-to – and that’s why we’ll be tuning in to their show. For the boots, of course.
Christian Dior – If you’re looking for classic glamour with a modern twist, Dior is the show you’re going to want to watch. Ball gowns turn contemporary and streetwear becomes chic in Maria Grazia Chiuri’s hands.